Exitus Lifestyle Review

Exitus Lifestyle
One very effective yet low-cost marketing strategy that you can employ in growing your business is to form alliance partnerships with non-competitive businesses is likely to area. These can be businesses that complement your business offerings or services yet they're not in direct competition together with you.

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The first step is to go through the customer base that they serve. If their customer base and your customer base are certainly and the same or have a large overlap, then you have identified a complementary business. Like a hairdresser looking to target complementary businesses could examine photographers, wedding gown specialists, make-up and wonder businesses, clothing retailers, etc.

* You will need to identify as precisely that you can the characteristics of your common customers such as their age, where they live, their income and spending habits. Begin with your own (good) customer profile

* Decide which of the local nokia's you believe serve this customer base

* Prioritize each of these businesses (1,2,3) based on which one represents the best synergy with your business.

* Approach these lenders either via letter or personally to sound out the business owners.

Now obviously, not all business owners which you approach to offer this arrangement to will probably be open to it. But say away from six that you approach probably two or three will see the possible and come on board. Let's consider the hairdresser as one example. She may run a contest with the first prize being a complete makeover.

The makeover would come with a new hair style, fresh clothes outfit, make up, also to top it all off a glamour photo from the photographer. This photograph along with an advertorial (jointly funded by all companies involved) could be featured in the local paper or used on flyers, brochures etc.

This competition becomes a forum for all those businesses to promote and highlight their professional services and products. This is an effective and low-cost web marketing strategy. Some pointers for successful alliances:

* Start slowly and build their bond with your new alliance partners

* Draft a casual agreement on paper as to what is expected from the alliance

* Create an agreed schedule of advertising activities, commencing by having an exchange of business cards to get displayed in each businesses premises

* Progress to sharing the price of vouchers which feature all the alliance businesses

* Test the effectiveness of your marketing efforts (exactly what is the return on investment?)

Don't underestimate the power of this simple marketing strategy. If you're in a business that has a lot of competition (hairdressers) then forming alliances and networks to non-competitive businesses effectively increases your customer base. It will also put you before your competition.

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